About Us
Anzen is a Japanese word denoting Security and Preservation. Our logo and brand name also symbolizes our mission and brand values as a company.
Our logo is denoted by the letter ‘A’ for our Advisory Services, integrated with a Japanese Sika Deer, known for its Adaptability and Communication & Leaves which represent Reliability and Trust.
We are deeply influenced by the Japanese concept of Ikigai. Combining the Japanese words ‘iki’, meaning life and ‘gai’, meaning value or worth, Ikigai is all about finding joy in life through purpose. This concept has helped us frame our brand and values.